The Magic of Word of Mouth Marketing

The Magic of WORD OF MOUTH MARKETING



I cannot say enough about … word of mouth marketing. It’s the best marketing a business can have…and…it’s free!



One of the best things I love about word of mouth marketing is that inferior businesses and unethical people are scared of it.



Merely because you are reading this you have shown yourself to be a quality business, with pride in what you offer.

And I love to connect with quality people- that means YOU !!!



Word of Mouth Marketing is the most powerful, ethical and leveraged strategy that any business can apply - and yet so few of your competitors are taking advantage of it.



Word of Mouth Marketing is an exciting business avenue to explore and to put into ACTION in your business. The reward for doing so just cannot be beat by any other marketing method.



Word of Mouth Marketing is an ongoing process.



People will keep talking about you - and you need to keep up.

Fortunately, the technical aspects of word of mouth can change…but…the fundamentals don’t. It’s still just people that buy from you.



Human beings have the same hopes, dreams, needs, and emotions that they’ve always had. They still have a preference to buy from recommendations and referrals from people they know and trust.



They want to find you by word of mouth…and…you will want to keep the flow of feedback ongoing.



Simply put…if you’re not using "Word of Mouth Marketing", you’re sitting on a GOLDMINE!



Word of mouth is the most under-utilized powerful marketing method ever created.



To many business owners, word of mouth marketing isn’t nearly as glamorous as advertising. However, if you ask the very best marketers and entrepreneurs in the world you will find a very different story.



Why? ...



Savy business marketers and entrepreneurs realize that referrals generate between 80%-85% of their new customers. And yet most business owners spend the least amount of time, money, and energy on it.



That’s how powerful "Word of Mouth marketing" is!



"How Powerful", you asked…….



1.Tap Into Multiple Networks of People….Each customer you currently have in your business is a doorway to 250 more people. That is the average number of people each of your customers know.



Each of your customers gives your business indirect access to 250 other people. People who potentially could be your customers. Do you think your business could grow by leaps and bounds with "Word of Mouth Marketing" ?



2. The Holy-Grail of Marketing….The aim of most lead generation processes is to create a relationship with a new customer.



Why?…..



Savy business owners use loss-leaders, or breakeven introductory deals so they can create a buying customer relationship. That is why "Word of Mouth Marketing" can be so powerful, if you will learn to use it and take action to use it in your business.



When you harness it’s power, then you can have relationships with thousands of other people, who potentially will become your future customers.



It even gets better….



You see, since each of us trusts our family and friends more than we do sales people or self-proclaiming business owners, gaining a customer by "Word of Mouth Marketing" is usually a lot easier than gaining a new customer by advertising or other forms of self-promotion. And at a tremendous cost savings, I might add.



What does all this add up to?



All this means is…that…"Word of Mouth marketing" gives you…



3. Instant Credibility….Here’s why….

Whenever a customer tells someone about the great benefits your business gives them…they are essentially giving you a "personal endorsement".



And here’s the kicker… whatever bond you have created with your customer can, and often does, get indirectly transferred to your customer’s friends…when they’re enthusiastically told about you.



In other words, with "Word of Mouth Marketing" , if you have credibility and trustworthiness in your customer’s eyes…then they will give you instant credibility and trustworthiness in their friends eyes!



What this means is, simply…a bond that might take years … can be gained in mere seconds. Powerful, yes indeed!



This is why a referred customer is, on average, more trusting of a business than any other customer…you’ve been endorsed to them by someone who’s opinion they trust.



4. The Most Profitable Customers In The World… It is a well known fact that "Word of Mouth Marketing" customers are the most profitable customers ever.



Why?….

A. They Spend More Each Purchase

B. Buy More Often

C. Are More Loyal

D. Refer More Customers

E. Trust Your Recommendations More



All this adds up to is many happier customers, increased profits, and a better lifestyle for you and me.

In other words…Your business…SKYROCKETS!



If you want to survive in business…then you need to implement "Word of Mouth Marketing" as a main tool in your business arsenal.